Our approach is based on two simple points:
Human behaviour is affected by a combination of personal and environmental factors.
For example personal factors include biology, personality, skills, aptitudes and values. Environmental factors include our upbringing, our relationships and our experience. Often, there is an interaction between the two.
This is important because this is how we go about establishing the context for our work. We try to understand what personal and environmental factors are relevant to the objective. Then we work with these factors to help people take control over their lives and to reach important goals.
Evidence is about more than outcomes.
Evidence is essential for understanding what kind of intervention will help a particular problem. But for evidence to be really compelling, it needs to be based on a clear theory which helps explain what mechanisms of change are being targeted.
A particular medicine needs to be clear about the effect it has on the body, and how this then produces the beneficial effect for the patient.
It is exactly the same with training, or coaching or consultancy.
By evidence based, we need to be clear not just that something works but why it works.